Agencia: Y&R México.
Cliente: Special Olympics.
Campaña: Born Apart.
Awards
Cannes Lions 2017 Shortlist Cyber "Social Video."
Cannes Lions 2017 Shortlist PR.
One Show 2018 Merit "Film".
Effies 2018 "Institucional".
Effies 2018 "Pequeños Presupuestos".
El Ojo de Iberoamérica 2017 Plata Film
El Ojo de Iberoamérica 2017 Plata "Mejor Idea Local México"
Círculo Creativo de México 2018 Oro Film.
Círculo Creativo de México 2018 Oro Digital Social Video.
Círculo Creativo de México 2018 Oro Health & Wellness.
Círculo Creativo de México 2018 Plata Relaciones Públicas.
Círculo Creativo de México 2018 Bronce Relaciones Públicas.
Círculo Creativo de México 2018 Bronce Relaciones Públicas.
WPPED Cream Awards 2017.
This film tells the story of two twins and how the bond between them grows stronger as they grow up.
They play together, go to school together, compete at finishing breakfast- basically all the regular stuff that brothers do.
This video, released by Special Olympics on April 10 to mark National Sibling Day, tells the story of two twins and how the bond between them grows stronger as they grow up.
PR Case
The most popular video content Special Olympics has ever posted.
Social media reactions
