These are a set of program ideograms created for The Visual College of Art and Design as part of their refreshing and re-branding. This set was co-directed with Dominik Kalita and Trevor Van Den Eijnden. Each program has its own unique ideogram. Each of these has two to three layers of meaning to them, an outer layer with a figurative or literal meaning, then the opposite within the shape.

This set will be live with their new website in April 2017 and will be used in future ad campaigns promoting the school.