YOUNG LIONS COSTA RICA 2017 - PRINT - GOLD WINNER
PROBLEM
Costa Ricans have a high level of awareness of Heineken brand, but much of them don't get to product test due to misperceptions.
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CHALLENGE
To position Heineken as the premium beer that makes you feel as a Global Citizen in order to increase the product test.
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IDEA
CREDITS:
Pablo Sánchez Araya - Copywriter
Javier Acuña Solano - Designer
