Young Lions Costa Rica 2017 - Print - Gold Winner

  • YOUNG LIONS COSTA RICA 2017 - PRINT -  GOLD WINNER

    PROBLEM
    Costa Ricans have a high level of awareness of Heineken brand, but much of them don't get to product test due to misperceptions.
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    CHALLENGE
    To position Heineken as the premium beer that makes you feel as a Global Citizen in order to increase the product test.



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    IDEA
  • CREDITS:
    Pablo Sánchez Araya - Copywriter
    Javier Acuña Solano - Designer