ECoach Visual Identity

  • ECoach

    Ecoach is a service created by the University of Michigan which personalizes feedback for students in large lecture courses. I was asked to develop a new visual identity and user interface which would unify their brand, attract new students, and reflect their mission in a friendly yet firm tone. I worked with a small team to create and implement a new logo, various UX improvements, and set of illustrations to accompany the site's content.