EXO Anti-Bacterial
Client - Jyothy Laboratories Limited
Project don't with Foley Designs Pvt Ltd. under the mentorship of Michael Foley.
Exo Touch & Shine Bar is an anti-bacterial dish wash that offers ultra-clean dish-washing and superior hygiene. First in its family, Exo Dish Wash Bar is a pioneering product that incorporates 'Cyclozan', a highly active anti-bacterial agent often used in toothpastes, and hence safe, however tough against germs that cause food poisoning. In addition, the washing bar brings a crystal-clear shine to the utensils, without an effort.
The challenge with this re-design was to give Exo a new identity which will not only enhance the communication on the pack but with it attract new consumers. We re-looked at Exo to be a highly efficient dish washing soap with an intense whirlpool effect on your utensils which results in a lightening white shine. The same thought has been designed visually through form and typography to increase brand promise. Exo now owns the category with a special Green, Red and White palette when the competition is working around lemon yellows.
Exo Touch & Shine Round is the first-ever round shaped dish wash bar to be launched in the Indian market. The unique round shape of the bar has clear advantage over the traditional rectangular bars available in the market. Given its round shape, the bar is used in its entirety and ensures zero wastage.
