Humming Design Brand Identity
About The Client & The Brief
A startup company whose main product and service digital and creative services, includes brand identity, social media marketing and website design / development.
The brand needs to reflect primary traits, which are professional, productive, innovative and open minded. The brand system need to be applicable across platform on-screen and off-screen with multiple iterations. The owner does not want his brand to be very corporate with no personality. He emphasizes on his company being creative, trustworthy and hardworking/productive. Since digital marketing is one of its primary business focus, he chooses the company name as Humming Design in a vision that products made/supported by the company will create buzz and engage with customers. The deliverable will consist of Logo Design with multiple iterations & Business Stationery for e.g. Business Card, Envelope and Letterhead. Also, from multiple meetings I found that the owner is very keen on black and white logo.
Project Objective
Existence, brand awareness, client's recognition and willingness to trust the brand and company
Brand Characteristic Keywords
- Forward
- Authentic
- Enthusiastic
- High-Tech
- Integrity
- Effective
- Creative
Design Solution Rationale
Logo design used is modular type logo. It consists of primarily an logo and company name. Both can stand by itself or put together.
The logo with its unique personality, refraining for use of corporate style logo. The illustration is a combination of a bee with pencil sting. A bee represents, integrity,hardworking and productive. Bee is also an insect that hum. Pencil to conveys creativity. The bee's pose facing to the right with spread wings represents its open mind and its direction to go forward.
