ITC ENGAGE PERFUME SPRAY
A very stimulating and lively project at Foley Designs Pvt Ltd., under the mentorship of Michael Foley, this design exercise for ITC ENGAGE is an extension of their fragrance products like deodorants and cologne sprays. The intent was to follow the brand language of bright colours and chemistry between couples in order to come up with an attractive "PICK ME UP" pack.
ITC's latest addition in the Engage family, Engage Perfume Spray is one of India's leading perfume spray. This range of perfumes by international experts for men and women are crafted to enhance personal grooming, confidence and the love quotient.
The brand proposition of playful chemistry has been complemented with the innovative packaging design that brings alive special couple moments engaging in a new language of love. Packed in shaped cans, Engage continues to use 'Silhouettes' as its key design component. Embodying the proposition of playful chemistry, the silhouette on each pack illustrates a distinct playful, uninhibited moment couples 'Engage' in.
Engage for men have a bold, modern look and has been designed in classical black with a tinge of effervescent colours. The range for women are in bright hues of Red's and Purple's on a bottle shape designed with contemporary feminine features.
The brand proposition of playful chemistry has been complemented with the innovative packaging design that brings alive special couple moments engaging in a new language of love. Packed in shaped cans, Engage continues to use 'Silhouettes' as its key design component. Embodying the proposition of playful chemistry, the silhouette on each pack illustrates a distinct playful, uninhibited moment couples 'Engage' in.
Engage for men have a bold, modern look and has been designed in classical black with a tinge of effervescent colours. The range for women are in bright hues of Red's and Purple's on a bottle shape designed with contemporary feminine features.
