BOUSWARI
Bouswari is an African inspired upscale bag and pendant company. It sets itself apart from all other companies by combining Canadian & African expertise to create products of luxurious class manufactured primarily in Senegal. The Bouswari brand evokes a feeling of luxury from a fashion point of view. It has a minimalist feel to properly represent the products the company will be producing.
What We Did
Branding | Press Kit | Lookbook | E-commerce Site Design & Development
BRANDING
The Bouswari logomark is inspired by the headgear worn by Bassari men and women.
During initiation feasts, both genders wear their best costumes.
Men in particular wear elaborate straw headgear, depicted in our logo.
