The Shabbos Project is a grassroots organisation that helps Jewish people fall in love with their culture again, express it, experience it and share it through one global Shabbos observed every year. We were tasked with developing the identity and messaging for the annual campaign that would highlight the scale of the project and the profound impact it had on Jewish communities. To do this, we amplified data drawn from community testimonials and the organisation’s operational statistics to create fun and inspiring visuals that represented the inspiring stories. Every year, participants of the yearly Shabbos event submit stories of connection and gratitude from around the world, showcasing how observing the day together united and rejuvenated them, their families and their community in often unexpected ways. Every visual produced was linked to a profound story inspired by the event.
Behind the Scenes
The Events
Challah Bake & Havdallah Concert in Johannesburg
As a non-profit organisation, our social movement aimed to unite and inspire Jews globally. From just three cities in 2013, we reached 84 countries, hosted events in 1 152 cities run by 6 000 global volunteers in 2016.
Online:
38 037 939 people reached online
61 884 223 total media impressions
1 916 442 video views
6 326 202 reach on Instagram
Our movement caught the attention of The Huffington Post, ABC News and others. Supported by the likes of Theresa May, Stephen Harper and Joe Lieberman, one small movement grew into a global social phenomenon. Divided communities have been reunited and Jewish pride has been restored. Most importantly, an estimated
1 million Jews around the world united to celebrate one complete Shabbat together.
