Back in the 80’s, McDonald's was double the size of its closest competitor, owning nearly 40% of the $48 billion burger market.

Past problems that they have addressed successfully
Breaking the breakfast barrier by creating the Egg McMuffin in 1973.
They later introduced the McNuggets to no longer be perceived as just a regular burger place.
There was potentially millions to be made if they were able to duplicate the success of breakfast but after 4 pm.

Pizza parlors like Pizza Hut were growing by 10 percent each year and cutting into the market. 
Good Ol’ McDonald’s created a Pizza in the late 80’s, that would be delivered to the table inside the restaurant. 
There were some more problems that arose from this innovation. 
• The box was too big for the drive-thru window.
• Preparation and baking time would take almost 10-15 minutes, depending on how busy the restaurant would get.
• Then price came into play with a pie ranging in cost from $5.99 to $8.99. 
These issues were difficult hurdles to get over. It didn't stop them from trying their hardest to make it work. They offered options in size, family or personal (which would fit better through a window).
They developed and patented a quick-cook oven, which would take a frozen pizza and make it crispy in under 6 minutes. 
Today there are only a couple of McDonald’s that still sell pizzas.

• Food truck outside of the San Diego Comic Con.
• To showcase the speed and efficiency the truck will be using the same compact Quick Cook Ovens that will be in the kitchens
• Next to the truck will be a Mascot challenge, where those that attend not only get to design and make up a mascot character for the McPizza, but they can cosplay as the character.

Rules: 
Characters must be original. 
Parodies are welcome, but won't qualify for the competition.