MNY wanted to celebrate the 40th birthday of its legendary mascara. What better way than to give their Facebook fans a daily chance of winning great prizes, like a trip to New York? And you could celebrate your own friends birthdays by sending them a video birthday greeting.
YEAR: 2011 | ROLE: LEAD CREATIVE
The campaign included short videos that users could view & share with their friends. These videos were shown on the Facebook tab, the newsfeed, YouTube, and used for the online banner ads.
