ZERO FUCKS 

Branding | Creative Direction | Lettering | Apparel Development

Zero Fucks is a an athletic apparel brand out of Toronto Canada, they're take on gym apparel is fresh and more centered around the use of good design to an ethos of not giving a fuck. I created a custom Logo and Logo type that was both visually strong, but also had a bit of flare and could be used in endless ways. I also helped with the creation of their Apparel as well. Combining hand lettering with classic design. From sketch to final design and product. Creative Direction on my end being key to establishing a strong brand that fits the style, and aesthetic of said brand. 

Client: Zero Fucks Apparel