What if you are diffusing a new technology that no one knows they actually need it?

Within the B2B space, tech-driven companies are working on new technology diffusion problems of increasing complexity nowadays. The increasing emerging new technologies will be embraced or rejected according to how well they are understood or represented.

This study is about introducing a strategical framework with design guidances and standards, to help tech-driven companies for managing complexity when they introducing a new. The project aims to optimize the diffusion process of new technology as well as speed it up. Doing so can be extremely powerful in communicating and diffusing the new technology successfully from a B2B perspective.

A sequence framework is designed strategically for the use of an information technology consultancy company to successfully speed up the diffusion process and to communicate their new technology to the potential adopter businesses. The specific diffusing strategies under the framework include 3 steps:

1. “Boarding” : A Collaborative Guidance to build a new alignment for clarifiyng the new.

2. “Co-Creating”: A Co-creative Workshop to co-create a new journey for communicating the new.

3. “Surprising”: A Five Senses Take Away Toolkit to experience new senses for adopting the new.