Task:
A new company of IT specialists needed their own brand and identity after they had successfully developed several projects. We provided them with naming, new visual identity and promo-website.
Primary speciality of the new company is development and integration of smart IT solutions with innovative technologies.There are 4 lines of company business:
– AR and VR,
– Business process automation software,
– Internet of Things,
– Telecommunication solutions, mobile communication systems.
The company is oriented on personal approach to every client: they analize clients tasks and needs and then create a unique product. The main audience of the company is government structures in Russia and large domestic and foreign businesses. The company has great ambitions and they don't hesitate to declare this fact.
After we made a reasearch of the company profile and the market we offered to name a new brand Structura and expand it with brand platform National Technologies.
Structura (lat.) – a fitting together, adaptation, adjustment. Also in Russia this word has an additional meaning of serious and authorized organization.
Brand platform National Technologies is a reflection of company market positioning and development ambitions.
With combining very basic technological concepts and national references we have achived simple and solid visual identity.
Website.
Also we created a single page website. It features simple vertical navigation, some interactive animated elements and sprecial video footage.
Any sufficiently advanced technology is equivalentto magic.
— Sir Arthur C. Clarke
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