This project is my proposal for Under Armour, which is the design of a variation of the logo, with the slogan "You are Under Armour" integrated to the brand logo. Obviously I do not intend to replace the logo, it's just a very interesting alternative for application in advertising, product labels, packaging, advertising. It is to strengthen the bond of the company joined the consumer, since the customer purchases an Under Armour product , from that moment, he is already Under Armour. Is to promote brand loyalty.


Reviewing Under Armour brand superficially, I can tell you is very narrow threshold range of their products. This brand has a strength that lies in its name, but is passionate about an image inviolable and inflexible. Extreme use of digital enhancement in the representations of its products, becomes unnatural, no spontaneity in their advertising, is a bit stiff. I think it would be interesting to add a more generalized advertising, and not so radical. Certain products fit perfectly with their marketing, but I'd like to see Under Armour competing with the most larger brands , less aggressively and more strategy.