Brief
For a Packaging Contest named "Boxmarche" we had to create three new packs for the new Coop' s product "Coffee capsules compatible with Nespresso's coffee machines". Three different packs for each SKU: Caffè Classico, Caffè Arabica and Caffè Decaffeinato.
Concept
In order to create a personal identity for the Coop's coffee, but with a clear reference to the style of Nespresso (black and elegant), we took inspiration from Nespresso's shops and coffee capsules: they reminded us the colors and the pattern of Mediterranean mosaics.
So we created a mosaic of coffe capsules and we used it in the packs with the three different colors that we choose for each flavor.
So we created a mosaic of coffe capsules and we used it in the packs with the three different colors that we choose for each flavor.
Illustrations
We inserted in the right side of the pack an illustration with a funny anecdote about coffee named "Do you know that...?" in order to make the pack and the product more enjoyable and appealing.
- We received a mention "for the graphics and the idea" in Boxmarche Contest. -
Thank you.
