Opel Astra Experience

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Interactive Game and guerrilla for New Opel Astra launch

Drive the New Opel Astra through the streets of Montecarlo,
use all the features and raise your score to join Opel Astra Team to do a “Casino job”.
The project won 2010 ADCI Awards bronze prize -branded entertainment category.

Electrostatic stickers reproducing the game layout were applied to car windscreen to support the game launch
during a guerriglia marketing operation in Milan.

Art director: Francesca Delvigo

Copywriter: Paola Daniela Orlandini
Creative director: Alex Brunori

Agency: MRM Worldwide