For COOP Switzerland’s latest commercial we were charged with the task to have Emoji’s take over one of their stores. Excited as they are they’ve found their way out of the cardboard box and are having fun while making their way to the exit. As they jump up and down and hide away in the shelves they try everything to avoid getting caught. Some are a little scared, others are full of joy. Follow them on their journey as they try to find their way to the exit of the store!

To kickstart their new campaign COOP wanted to have a bunch of emoji’s running playfully through their store. This provided us with the challenge to have a lot of different characters running, bouncing and jumping through aisles while also interacting with each other. In order to do so we’ve gotten ourselves acquainted with a new piece of software, Miarmy. With the help of this tool we were able to get this big crowd moving without having to animate everything by hand. By adding some hero animations to the crowd we managed to really bring these characters to life.