Client : fribourg city and ECAB (Country Building insurance administration)
Briefing :
The fire brigade of Fribourg (Switzerland) is looking for new volunteer firefighters.
How could we recruit them and give an attractive image of this activity?
Solution :
Use humor with funny and sexy messages :
Solution :
Use humor with funny and sexy messages :
Do you like red-hot evenings? Do you have a fiery temper? Looking for a night on fire? We launched on September 26th, 2012 an awesome guerilla action and poster campaign in the heart of the city - linked to a recruitment website. Carton-made firemen and firewomen in sexy pole-dance positions invaded the lampposts during the night.
Slogan, blue poster :
"Do you like red-hot evenings?"
"Do you like red-hot evenings?"
Baseline :
Fribourg's firefighters recruit. The double life is not a dream anymore!
Slogan, red poster :
"Do you have a fiery temper?"
"Do you have a fiery temper?"
Baseline :
Fribourg's firefighters recruit. The double life is not a dream anymore!
Slogan, yellow poster :
"Looking for a night on fire?"
"Looking for a night on fire?"
Baseline :
Fribourg's firefighters recruit. The double life is not a dream anymore!
WEBSITE
T-SHIRT
STREET MARKETING
EVENT
