Introduction
Branding ELVI was my thesis project during the last semester of my undergraduate studies on Graphic Design.
Challenge
The challenge was to create and introduce a strong but friendly brand in the Greek fuel market which is dominated by both international and domestic fossil fuel brands and inspire stakeholders and consumers alike with the brand's progressive approach.
Approach
Branding ELVI was based on the fascination of raw material variety that can be used to produce fuel and energy in the most environmentally sustainable way. Embracing every touchpoint, from brochures to 20,000 litre trucks this corporate identity conveys professionalism and commitment to mother nature and the consumer.
Branding ELVI was based on the fascination of raw material variety that can be used to produce fuel and energy in the most environmentally sustainable way. Embracing every touchpoint, from brochures to 20,000 litre trucks this corporate identity conveys professionalism and commitment to mother nature and the consumer.
Corporate logo
Stationery
Corporate folder
ELVI fuel tank
ELVI tanker truck
2D visual approach of the fuel station
2D visual approach of the station's pylon / totem sign
Sketch of summer uniform
Αwareness campaign for biofuels: Series of street ads on bus stops
Awareness campaign for biofuels: Series of print ads in magazines
iPhone application navigating the consumers to the fuel stations using filters of distance to the station, availability and price of fuels.
