"Everybody is a genius but if you judge a fish by its ability to climb a tree it'll live its whole life believing that it's stupid"
- (not) Albert Einstein
What if I’m the fish that can climb a tree?
Design direction
Bright colours and an eccentric style is used to stand out and attract attention.
Resume
Collaterals: Cover letter, name cards and envelope
Standing Namecard
This card has the concept written inside it for first time viewers to understand the fish visual without having to be there to explain it.
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