Problem: The International Programs Office (IPO) at the University of Massachusetts Dartmouth experienced low application numbers in 2016–2017 for study abroad.
Solution: To develop a presence of IPO on campus I designed an iconography set of travel destinations offered by the study abroad programs—as well as t-shirts for the peer advisors to wear during events. The silk-screened posters are one of the freebies if you visit for an appointment. The campaign has recently extended to a short motion graphic telling students where they can find IPO, coffee cup stickers advertising the study abroad fair, and computer de-cals.
