Field of work: Concept, Design and Technical Direction Audi Experience Pass, interactive exhibit design @ Mutabor
Digitization and connectivity have a huge impact on the automotive industry.
But how does a company like Audi approach these topics at exhibitions? With interactivity, media architecture and modularity.
And how can a space become digital and interactive? With yet another app? Apps are suitable for constant use. Therefore, we searched for a more appropriate format for one-time use. The result: The Audi Experience Pass.
After a short registration chat on the Audi microsite, the pass is sent to the smartphone via e-mail. Therefore the user does not have to visit the app store. Already prior to the event, the user receives activating push messages.
In Paris, Beacon signals accompany the visitor intelligently throughout the booth and call attention to interactive formats and exclusive content. An individual QR code enables the visitor to interact with Audi.
The innovative Audi Experience pass is embedded in a holistic communication approach. Social Media messages, along with web and print, raise awareness and lead the prospect to the microsite where the pass can be downloaded.
The visitors can share their impressions directly on social media with friends or other visitors. For a truly digital Audi Brand Experience.
Credits:
Client: AUDI AG
Concept & Communication: MUTABOR Design
Concept & Architectur: SCHMIDHUBER
Film & Animation: c.w.design and Zoar Creative
Documentation Film: Dojo Filmhouse
Documentation Foto: Andreas Keller
Team Mutabor:
Lennard Niemann (Creative Director)
Thomas Anton Binder (Creative Director)
Radek Sadowski (Art Director)
Darragh Fisher (Senior Designer)
Jennifer Schranz (Designer)
Emanuel Haas (Art Director)
Adrian Gerle (Designer)
Antje Adamovsky (Motion Designer)
Fabienne Thomann (Client Service Manager)
Lina Escherhaus (Senior Designer Architecture)
