InstaPharma is an online pharmacy from Belgium that also delivers in The Netherlands, France and Luxembourg. Their marketplace contains over 30000 products from over 300 brands and they have been delivering quickly to happy costumers for quite a while now. However they felt that their branding did not match the modern approach of their company and therefor it was time for an update.
The goal was to create a strong symbol so that both the typography and the symbol can be used individually. Once the I and the P are placed over each other, the negative space reveals a pill, often associated with pharmacies. A dash was added behind the IP shape to give it a sense of speed, this then in turn revealed a cross shape, often associated with healthcare.
Construction of the symbol and typography:
Colors:
Full logo variations:
Symbol variations:
Corporate font:
Potential applications of the logo:
