George Town Heritage Celebrations 2016: Mai Main

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Heritage Celebrations is a yearly celebration to commemorate the inscription of George Town as a UNESCO World Heritage Site on 7 July 2008. It celebrates the living heritage of George Town, as well as cultural festivities and arts events that highlight history and local cultural pride, and always takes place within the historic streets of George Town.

Heritage Celebrations 2016 took place on July 7 to 9, featuring over 20 types of traditional sports and games of local communities in George Town as the event's theme.

ForReal Studio is honoured to be their main design team behind all major design deliverables, including event identity, billboard, invitation card, posters, print ads, flyers, brochures, stickers, name tag, T-shirts and environmental graphic design items such as backdrops, banners, streamers, game station IDs, and way-finding.

To bring out the excitement of all these action-packed activities, we use pop art as the main art direction with contrasting bright colours, paired with motion lines and loads of polka dots and halftone patterns.

Besides having fun playing childhood games on the road in a historic city (how awesome is that?!), the major goal of this event is to educate and inform participants about the fun facts of each game and sport. Instead of flyers, we made A5 size cards, that can be teared into 8 small "game-cards", each with relevant illustration at front and information at the back. You can download all cards via the official link here.