LUSH-FRESH HANDMADE COSMETICS
This is a conceptual Design approach for a new brand called LUSH. Lush sells a large range of natural, handmade bath and body products.
With my design i want to create a clear brand concept that can work well with a large range of products and product looks.
For this I have split LUSH into 3 categories. Each of those ideal for a different range of costumer.
Two of the categories can be mixed together as shown for:
Which is mainly CREATION with a touch of SERENE.
Art Direction, Branding and Packaging by:
The Concept / Idea behind the whole project is to create a new way of design thinking.
We all know what a Static / Dynamic Design is and how it works. With this project i started to go deeper into their understanding and created a mix of both by going to the limits of possible Branding.
How far can we minimize the brand?
How chaotic can we go with a brand image?
How do we combine that knowledge?
Do we need a logo to recognise a brand?
We have a few points that will always stay. We can change their appearance, change their colour and form.
Whatever happens around it doesn't matter at all.
Organic, fresh and soothing. For the tropical well-being. Based on the Original Brand.
A fun, playful and happy product. For the inner child in you.
Calm, peaceful and untroubled. For the touch of heaven. Wellness products that use expensive ingredients.
Art Direction: Tom Jueris
More info: firstname.lastname@example.org