VURTU by John Lewis. VURTU is the 'app that adapts.' Designed to adapt to the user and their lifestyle. The application functions in order to make the experience easier and simpler for shopping at John Lewis. The idea and its advertisements are to reflect what a 'time-short urbanite' would be doing at this point in their life. 

For example:

Graduating from university ( could be mature students, post grads )

Getting their first home

Attending music festivals, concerts etc.

Starting a family

These are just some of the examples of this audience's key points in life.

The logo: Designed to form the V and the U represent the pointed, angular font that John Lewis currently use for their branding. 

VURTU: 'The good qualities inherent in a person or thing'

The set of 3 posters produced for the project, also looking into how it can be viewed arounds cities and promoted throughout.

The app has 3 features. The first one being a Vurtual reality where the user can use the app to place John Lewis own items into their home, the feature has a add on to help get the accurate size of any item ( most likely home products, sofas, chairs, tables etc.) which is a measurement of walls feature that can measure wall and room space so the customer gets the correct size item for their room, without all the resizing.

The GPS location feature of this app, gives the user recommended products prior to their location. In order to work for the user of the app they must hook up their calendar so the app can recognise where they are going. If not, the user can simply type in the location and the app will respond with items that refer to their destination. For example the feature also picks up weather, so if the user were to type in FA cup final at Wembley Stadium and the weather was cloudy with a 90% chance of rain the app would recommend a rain jacket or a pair of gloves. 

VURTU Store Card

The VURTU store card allows the user to redeem point on the app and in store. The customer can come into store and get points just for coming in, if they swipe their cards on the podiums provided (they can only get this offer once a day). Within the store the customer can show their card to a member of staff or touch it on podiums in different departments to get points on selected products. The points can then lead to money off their next purchases on John Lewis own brand products.

Producing the brand guidelines for this project in order to get across the correct styles and messages for the user and the John Lewis brand.

Looking into promoting the app in store and getting customers to sign up and redeem offers. Also looking into how it would look in the Waitrose weekend magazine.