Japan Package Design Awards: Bronze
The shipping packaging was so successful that after this had been created many other brands tried to do the same. This shipping carton was a win-win situation for both sales and marketers and decreased the total promotion cost. Marketers wanted to promote their brand so they kept on making POP but sales didn't have sufficient time to put POPs for all their brands in the stores. So the idea was to make the shipping carton itself become the POP.
