Have you ever thought about the way things are and tell yourself “no, that can be better”? Like every other creative before you, you have a shared vision for a better tomorrow.
Creative minds have built the world around you for millennia, and now it’s our turn to take the baton. With Adobe you can invent the future!
Imagine a world without Leonardo da Vinci’s Vitruvian man, a world unmeasured. Or imagine, god forbid, a world without the cellphone. The old masters had their hands and their workshops. You have your hands and Adobe, and we believe in a future that continues to be invented by creative minds.
The concept of Inventing the Future™ revolves around the idea that without creatives, we wouldn’t have the devices, art or even the houses we have today; and by using Adobe products and tools, individuals now are able to contribute to the future with their innovative and creative designs.
Campaign Posters
The Poster designs work on the idea that everything starts as a blueprint before it is made, the sketch style is based on Leonardo da Vinci’s Vitruvian man and various sketches he produced around 1490, as these sketched shapes moulded the image.
The broken down cellphone is portrayed as it is one of the worlds most used inventions, which connects people and businesses around the world helping the world move forward; while on the other poster hands have been broken down to show without our hands individuals would never have been able to create anything - this is the start of all inventions.
Cinema 4D Video
As multimedia designers we are looking at breaking our boundaries and trying new things. During our brainstorming sessions we discovered everything Cinema4D had to hold. We were excited with all the opportunities it would bring to the brief, giving us new fresh ideas. The project started by simple modeling of the robotic arm, which was then textured.
Campaign Video
Microsite
Thank you!
