Brief: To design a label for a startup Cornish distillery based in Looe which will be distilling 6 different spirits.
Brand Story: Each spirit has its own label and own place on the telegraph. The spirits that are usually drunk on ‘wilder’ nights out such as vodka and moonshine are on the ‘full speed ahead’ section, while spirits that may be enjoyed on a quieter night at home can be found on the ‘slow’ section. The little red arrow moves to indicate the spirit.
