SITUATION
Lithuanian resorts are famous for their SPA centres and comfortable accommodation. However, they have no branded souvenirs that would be not only local themed, but designed with SPA spirit in mind. MY LITTLE SPA was created to fulfill this niche.
This set is the first in the series, and is dedicated to Druskininkai, famous for its pine trees, healing mud and mineral water. It includes a scented candle, mud based soap, natural pine scented hand cream and bath salt.
TASK
Create brand and packaging for a SPA cosmetics set that represents Druskininkai resort, and is distributed through various SPA centres in the city. The set should catch the eye, feel premium, but not cost a premium.
SOLUTION
A new brand name MY LITTLE SPA adds emotional appeal to otherwise rather plain selection of souvenirs. The final design consists of the branded element connecting with the Druskininkai resort element. The resort element is interchangeable, and other resort themed sets (Palanga, Birštonas) are planned for the future.
A box format was chosen to house the set. It is convenient for both, displaying it in the SPA lobby and putting it in your suitcase. The open box also allows the contents to be seen and inspected by the customer. It has enduring appeal even after the original contents have been used.
For the Druskininkai set, green colour was chosen to represent pine trees, the key element of the resort and the souvenirs. Variations of colour were adjusted to convey the light and clean spirit of SPA.
The resort’s nature, history and architecture served as the material for cover ornaments. The cover itself was a relatively inexpensive solution that raised the product’s perceived value and premium feel.
