Mediator Europa serves the international trade and export industries and helps its customers build their reputation by raising important topics and actors into the news flow in Europe and Asia. Mediator Europe provides its clients services by writing and producing audiovisual content to help spread brand awareness.
For this project, the focus was to create a visual language for Mediator Europa before its launch. As the core business of the company is to facilitate media exposure of its clients and act as a industry connector, the aim was to create a clear and timeless visual identity. The different components were carefully selected to convey the company's message and function, use of primary colors associated with the media industry and a mix of bold and light fonts for a clear and professional image.
