Premiamo la parità
A public interest campaign
A public interest campaign
“Premiamo la parità” is a campaign to rise people's awareness on gender inequality in the workplace.
Winner of Pubblicità Progresso’s contest “On The Move 2014”
Women have to overcome more obstacles to get the same result compared to their male colleagues.
That’s what arose from the analysis on workers.
Metaphor
The escalators represents the workplace. Here the girl struggles to climb the stairs as women do during their career. Clearly, the cause is not their fault. It is because something hinders them to reach their objectives.
Project developed at Design School of Politecnico di Milano
by Marta Abruzzese, Daniela Arienti, Valentina Borin, Carla Cariello, Nadia Conti
