Le Bloc
ART DIRECTION, BRANDING, PACKAGING, PRINT, WEBSITE, ECOMMERCE
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Client LE BLOC
Art Direction & Design JADE JARIYA
OVERVIEW
Le Bloc provides a way to wear your favorite letters, words, or names. The collection is comprised of bracelets, necklaces and rings featuring blocs engraved with a single letter in the finish of your choice. I led the art direction and vision for the brand, creating a unique voice and character that parallels the playfulness of the company’s concept.
The brand guidelines were started from scratch, so I was able to lay the groundwork for many aspects of the
jewelry company. This included work on a logo, typography, color palette, patterns, graphic language, packaging,
photography style, signage and displays, and the voice.
A few photos were sourced from bloggers and other fashion brands to show the ideal style and mood for Le Bloc.
Lastly, I designed the website that introduces the brand through soft colors and clean imagery, with an emphasis on
keeping the brand fun yet refined.
SIGNATURE PATTERN
WEBSITE DESIGNS
BUSINESS SYSTEM
BRAND GUIDELINES
