"China-launch of new Land Rover model Evoque"
At the launch event, Range Rover presents the innovative design and leading technological features of Evoque to the Chinese public.
The launch event contained several interactive features, multimedia contents and a 3D mapping projection on the car, centred around the four themes Design, Technology, Sustainability and Luxury.
At the launch event, Range Rover presents the innovative design and leading technological features of Evoque to the Chinese public.
The launch event contained several interactive features, multimedia contents and a 3D mapping projection on the car, centred around the four themes Design, Technology, Sustainability and Luxury.
Luxoom, Shanghai 2011
Art Direction / Content Design Concept / Interface Design / Storyboard and Design of event installations, interactive devices and 3D mapping
The entrance hall has two opposing projections displaying "Design" and "Technology".
Each projection consists of eight screens. The two central displays generate a magnifying effect on the image by focusing on design or technology features.
The "luxury" installation displayed 20 ipads. A mosaic of lights move randomly through all the screens. In one of them a message indicates the user to interact. Once the user interacts, one of the 8 contents appear as compositions on the screens, revealing the car's interior finishes.
Each projection consists of eight screens. The two central displays generate a magnifying effect on the image by focusing on design or technology features.
3D mapping projections on the car reflect the four themes with colourful and urban visuals.
