Cosmopolitan Tower is a vertical housing project located in San José, Costa Rica, designed to offer a high, sophisticated and exclusive way of life.
Inspired by the meaning of the character “Cosmopolitan” who is known for identifying and crossing borders, as well as wishing for a better social and economic status which makes them have a constant growth and evolution in their environment; We developed an identity and graphic concept that clearly projects this concept and lifestyle. This is achieved through the logotype, emblem, graphic language and color palette, which is inspired in the commonly identified characteristics of the lady and gentleman’s profile which throughout history are seen as the black and white suit and the dress and red lips.
As the graphic language, we developed a lineal system inspired in the traces of the starting points, routes and destinations marked on the maps when taking a trip.
