Gaming In Mind (Creative Conscience Shortlist)

  • Graphic Design with Purpose.
    Tackle an issue that is common in today’s world, whether that’s lack of food, raising a matter of health, or focus on the common stigmas and problems with migration.

    Creative Solution.
    Throughout life we often are faced with complications with education, work, the end of a relationship or struggles within the family. Most likely they will cause a setback and have a negative impact, particularly in men. 
    Currently, it is known for men to push the problems aside rather than open up and make others aware of the issues troubling them. Essentially walking alone, this has played a big part in the rise of suicides, especially within younger men over the past few years. Others deal with this in many ways, such as reverting to playing games constantly. The solution is to create a brand that helps make people aware of an issue in this area but also developing that brand through the use of social media and poster campaigning.

    Gaming In Mind.
    Gaming In Mind is a community based project that aims to help those who use gaming as a form of coping with depression. 
    Gaming In Mind is mainly operated on social media and in the future, on a website forum. The purpose of the brand is to connect those suffering from depression, with others who have battled and overcome depression in the past but using video games as a coping method. The brand aims to help establish the hypothesis that gaming does help with depression but it does not fix or solve it, it only pushes it aside until you stop playing.

    Another Issue, Another Game.
    Another Issue, Another Game is the tagline used for Gaming In Mind. The whole purpose and concept is based on linking becoming addicted to video games while being depressed. The term “Another Issue, Another Game” stands for the ease of being even more addicted to video games during hard times. When your overthinking constantly but find that games help push things aside, and it does not take long to become hooked on the idea of not worrying about your problems in life. 

    Mood-board/s and research.
    Prior to starting any initial progress on this brief, I decided it was in my best interest to make sure the project had purpose other than based on personal experience. I choose to look at both depression as a whole and then look at studies from recent years looking into "Gaming Addiction and Depression", highlighting key facts or figures that gave me any reason to back up the hypothesis of this study. I first started by creating a mood-board on depression with images that made feel either down or straight up signified sadness. Following that I created a range of annotations of articles and evaluated my research.

  • Development and early concepts.
    The logo is designed to represent the brand and it's target audience, using an icon of a sad face combined with a controller for the mouth, this represents the Gaming In Mind brand in an iconic way that uses colour to expand and reach the desired audience.

  • Final concept and colour variations.

  • Brand Colour.
    The colour scheme of any brand needs to be representative of what the brand does or stands for. The brand is targeted at a sensitive audience, so the colour scheme needs to enhance the logo and display the correct message. 

  • The colour scheme is split into four headings, these colours are chosen to represent various meanings behind the brand along with connecting with the issue the brand focuses on.

    The colours are used for various aspects of our branding, with the main colours being Blue and Grey. Black and White are used for body text and headings on coloured backgrounds, so that everything is forever in contrast.

    Feeling Blue.
    The colour blue is used to represent the term “Feeling blue” the popular term is known for signifying feeling unhappy or depressed. This in itself helps the viewer relate to the topic. Alongside that the colour blue itself also portrays a sense of trust and loyalty, which any brand should aim to represent.


    0.86, 0.38, 0.00, 0.26.

    27, 117, 188

    The colour grey is an emotionless colour, this relates to the gamer becoming isolated and shutting out their feelings, neither feeling happy or sad at the time of playing video games, furthermore the colour is directly in the middle of black and white which are considered to be emotional colours 
    in themselves.


    0.01, 0.00, 0.01, 0.34.

    167, 168, 167

    The colour white is rarely seen as a negative colour as it considered to represent purity and innocence. In this situation the colour white is used to represent isolation and being empty. This comes from the play on term “Negative Space” which is often used by graphic designers to represent a blank space between an object.


    0.00, 0.00, 0.00, 0.00.

    255, 255, 255

    Black is a mysterious colour, and so is the human mind. When isolated we often create a barrier and block out feelings and most importantly the world that surrounds us. Doing this allows us to hide our insecurities and avoid people seeing the anxiety and unease, the colour black will always be present when people choose to hide away, blocking out light. 


    0.00, 0.00, 0.00, 1.00.

    0, 0, 0

    Brand Photography.
    Similar to the logo and colour, the brand’s photography is meant to be meaningful and relatable to the target audience. The photography will be split across three images that all tell a different story from the last, but all linking together to build a campaign. The three images define the process of becoming addicted to video games through facing depression, these three stages are;
    -   Isolation
    -   Addiction
    -   Realisation

  • Isolation.
    Often people who are depressed isolate themselves from the entire world, including friends and family. This is where the whole process begins. Normally being isolated is the person’s choice, as they fear others will cause more sadness and not be able to help. Isolation can be caused by many other things such as shame, low self-esteem or bullying.

    Isolation effects the mind a lot more than the body. The process of isolating yourself from people makes you doubt anything and everything, pretty much questioning what your told by others. Often you will lose interest in things you loved doing daily and stop going outside as you rather just be with you and your thoughts.  

    Once someone has removed themselves from the outside world, this is the perfect time to become addicted. It can start very easy, whether its picking up your phone or using a home console system to play games, you will quickly feel that the things that once troubled you, no longer do.

    Although this is a temporary fix, once you stop playing all the problems will suddenly come back forcing you to play more and more so they do not strike again. From the moment, you pick up that controller you will not put it down until you literally cannot keep your eyes open. Once you wake or have the chance to play again you will take it with both hands to escape from reality.

    Gaming is a temporary fix and there is no doubting that, but eventually you will notice a problem and find someone to talk too. Quite often it’s not you who points it out, sometimes it can be a new lover or your parents. You will see there is so much to change in your life but you know that problems come and go and in some way, you made it through the hard times and learnt that gaming does not fix your problems it helps push them aside.

    Realising a problem can often be down to a change in frame of mind, such as seeing how important your education is or seeing that you need to start and work towards the future, relating more to focusing on something new in your life. This does not mean you will never play video games ever again, it just means you will play them more considerately and when the time is more ideal and not at 2am on a school night.

    Problems come and go and in some way, you made it through the hard times and learnt that gaming does not fix your problems it helps push 
    them aside.

  • Poster Campaign. (Original)
    A set of posters that highlight the process of becoming depressed and using video games as a coping method.

  • Poster Campaign (Redeveloped and extended).
    To expand my knowledge of design, and better myself as a designer. During this summer (2017) I decided to redevelop the posters of this campaign to create a greater impact on the viewer with bolder text, overall making a more balanced outcome.

  • Thank you for viewing this project! Want to work together? Email me today!