I've been working as an art director for commercial treatments for 7 years now.
My job is to work with a commercial director to show a client his vision for a particular commercial. After the ad agency give us a script for a bidding process, we have to interpret it and look for pictures that will show how will be the light, the cinematography, the acting, the spirit of casting etc.
My job is to work with a commercial director to show a client his vision for a particular commercial. After the ad agency give us a script for a bidding process, we have to interpret it and look for pictures that will show how will be the light, the cinematography, the acting, the spirit of casting etc.
It's a team project with his or her producer and a writer to create a visual representation of the Director’s thoughts and ideas for a given concept. I research, gather and design all visual elements relevant to the project, arrange them in a designed layout and visually express that vision and creatively incorporate the Writer’s copy. The completed presentation is then sent to the Advertising Agency and ultimately to their Client as a deciding factor in who the job is awarded to.
I can work for any type of commercial: beauty, cars, comedy, luxe, visual storytelling or cgi projects.