National technical museum
visual identity concept
visual identity concept
Art Direction: MgA. Kristýna Fišerová, MgA. Věra Marešová
Author: Michael Dolejš
Font: Knifer, Kreuz, Sailec
Type: Visual identity
Ladislav Sutnar Faculty of design and art, University of West Bohemia
Dissertation project
2017
Font: Knifer, Kreuz, Sailec
Type: Visual identity
Ladislav Sutnar Faculty of design and art, University of West Bohemia
Dissertation project
2017
–––
Preview of my dissertation work, where I decided to redesign National technical museum in Prague, which is one of the biggest institutions in Czech Republic and place, which has a deep connection to our rich technical history.
I decided to redesign the museum for two simple reasons. One being, that NTM was and still is one my favourite museums, where I always liked to go, when I was younger and two, because I felt, that compared to other state institutions, the NTM currently lacks the prestige and renomé it maybe should have - at least not in my eyes.
The current visual style hasn't changed in quite some time, even though there were some attempts to redesign it both from other designers and institution itself. None of them were sadly realized.
Museum's logo is still very nice in its own right, but the overall style, that has been used by the museum lacks modularity and boldness of what institution like this could have.
Museum's logo is still very nice in its own right, but the overall style, that has been used by the museum lacks modularity and boldness of what institution like this could have.
I decided to try to take a look at the overall strategy of the museum and came up with something, that could at least start a discussion about, where the museum could go from here.
