A closure night party for AXE’s campaign “Axelerate“.
We were commissioned to design the whole experience for the event.
AXELERATE NIGHT
After a year of mind blowing campaign,
Axe and Ogilvy approached us to help them to create their final
statement to the closure of the campaign.
THE BRIEF
They asked us to create a meaningful installation journey
through the word Axelerate.
" THE DEVELOPMENT "
Through a lot of ideation
We came out with an idea to develop
5 installation
which each installation
gives different pesona and experience.
" THE INSTALLATION BREAKDOWN "
INSTALLATION NO.1
" THE TUNNEL "
INSTALLATION NO.2
" AXELERATE ROOM 1 "
INSTALLATION NO.3
" AXELERATE ROOM 2 "
INSTALLATION NO.4
" THE V SHAPE "
INSTALLATION NO.5
" AXELERATE ROOM 2 "
SOCIAL MEDIA ENGAGEMENT
THROUGH OUR VISUAL & INSTALLATION
CREDITS
Client - Axe
Agency - Ogilvy
Event Organizer - Geometry
Branding - Makna Creative
Experience Consultant - Maika Collective Studio
Animation & Motion Graphics - Maika Collective Studio
Videos - Eccara Studio
Timelapse - Dekraft Studio
Sound Engineering - Rayi
© 2016 Maika Collective Studio.
Cipete IX no 11B, Jakarta Selatan.
