My concept sets out to expand on Urban Outfitters idea of using space within a store to attract customers. The design aims to create an immersive space within the shop which is aesthetically pleasing. 

The design is based on abstract patterns and shapes, in particular the circle, triangle and square and the three primary colours red, blue and yellow. This takes inspiration from the Bauhaus.

The concept is based on three zones for each shape. Each zone contains an interactive animation on the wall which when touched changes the form of the animation. The furniture within the zone will be decorated in patterns which correspond with the animation. The shop window has a continuous animation which will intrigue customers into visiting the store and exploring the space and patterns further.