Georgie Pie
Brand Refresh
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Brand Refresh
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The brief for this project was to re-brand Georgie Pie (A well known New Zealand Pie take away franchise which closed in the 90's) for a different target Market. Extensive research showed the best target market was a younger demographic, more specifically secondary and tertiary students. I recreated the logo and created a promotional poster for the relaunch of the company, using my own photographs.
