Amorepacific Beauty Point
Brand Experience Design Renewal
Beauty Point is a membership service brand that customers can save and use their point at every brand store of Amore Pacific such as a cosmetic, household, health food and etc. To be the leading integrated point service in cosmetic market and reinforce the brand loyalty, they want to renew their brand identity.
Plus X defined brand core values and brand images based on service feature of Beauty Point and customer benefit. We expressed point saving, freedom of use and also various customers to flexible identity. And we developed sophisticated design with harmonized and well-balanced combination of graphic motifs.
Also we designed the brand concept of Beauty Point ‘more point = more beauty!’ with camellia petals which is a heritage of Amore Pacific. To express various beauty of customer, we design brand extension system with colors and patterns. Beauty Point can give an optimized experience to their customers at every on/offline touch-point.
PlusX
Creative Director : Myungsup Shin
BX Planner : Taesu Im, Minkyung Kim
BX Planner : Taesu Im, Minkyung Kim
BX Designer : Jiyoung Yoon, Dajung Hyeon
Amorepacific
Digital & CI Design Team
