SUNSHINE FRUIT 陽光鮮果

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SUNSHINE FRUIT 陽光鮮果

Sunshine Fruit, established by Kingo Fruits Co., Ltd., offers imported fresh fruits through online B2C platforms. 1983ASIA, whose design is based on the nostalgic Chinese characters, is intended to convey amiable freshness. In this brand, red symbolizing the vitality of the Sun and gold showing the pursuit of exquisite lifestyle go with each other to identify the positioning of the brand which distinguishes itself from a number of peer brands upholding green diet. Miss Sunshine Guide, a dietitian enjoying sharing and a believer of the aesthetics of life, will give us a treat to our mind and body by leading us to places different from ours, sights we have never saw and food we have never tasted. Let’s embrace the greatness unfolded by health and start a travel of exotic fruits without delay.

阳光鲜果是由台湾金果有限公司创立，透过在线B2C平台，提供进口鲜美水果。1983ASIA以时代情怀的中文作为设计的基础，希望传递亲切的新鲜感。品牌色使用红色象征“太阳”的生命力，金色则表达对“精致生活”的追求；明确品牌的定位，从多数提倡绿色的同类品牌中脱颖而出。“阳光导游”小姐则是一位乐于分享，热爱生活美学的营养专家，负责带领大家游走在不同时空，观新尝鲜，愉悦身心。健康如此精彩，是时候来一场说走就走的“异果之旅”！

CATEGORY：BRANDING DESIGN 品牌設計

AGENCY：1983ASIA

DIRECTOR：SUSU & YAO 蘇素 & 楊松耀

DESIGN：SUSU, YAO, XIANG SI，FENG LIANG 蘇素，楊松耀，向思，馮亮

YEAR：2016

COUNTRY：CHINA，GUANG ZHOU 中國廣州