ru
Мосфильм — бренд по сути. Это фильмы, которые мы пересматривали сотни раз, а образы настолько самобытны и харизматичны, что нам легко узнать героя, даже не видя его лица.
Идея календаря — 12 образов, модных «луков». Зрителю в игровой форме предлагается узнать героя по его одежде. Ярлычок в советском стиле с подсказкой и календарем внутри нашивается на каждый комплект.
en
"Mosfilm" is the brand in itself. This is the films, which we watched hundreds of times, and the heroes are so original and charismatic that we can easily recognize them without even looking at their faces.
The idea of the calendar is 12 sets of fashion looks. The viewer is invited to playfully identify the hero by his clothes. Label in the Soviet style with the name of the hero and calendar inside is sewn on each set.
The idea of the calendar is 12 sets of fashion looks. The viewer is invited to playfully identify the hero by his clothes. Label in the Soviet style with the name of the hero and calendar inside is sewn on each set.
THANK YOU!
2015
