International Society of Typographic designer (ISTD), Tourist Promotion Book
Every country has stereotypes. Sometimes they are flattering at other times they are not. This project’s conceptual challenge was to promote Indian tourism by addressing stereotypes in a positive way. Having lived away from India, I observed people usually mention the words ‘spirituality’ and ‘curry’ in connection to India. So using these stereotypes as a linchpin, the book entitled ‘Soul Curry’ evolved. The content revolved around the religious and spiritual aspects of India.
Every country has stereotypes. Sometimes they are flattering at other times they are not. This project’s conceptual challenge was to promote Indian tourism by addressing stereotypes in a positive way. Having lived away from India, I observed people usually mention the words ‘spirituality’ and ‘curry’ in connection to India. So using these stereotypes as a linchpin, the book entitled ‘Soul Curry’ evolved. The content revolved around the religious and spiritual aspects of India.
