Abercrombie & Fitch Winter 2016 Ad Campaign
The brand’s first-ever ad campaign launched in New York, Chicago, and Los Angeles in two stages: 1. the teas, and 2. the reveal.
The tease featured the message, “People have a lot to say about us. They think they’ve got us figured out,” and the reveal featured lifestyle photography and the message, “ This is Abercrombie & Fitch.” The following are examples of pieces I created for this campaign.
