Chrysler Caliber Launch DM
The USPS, through their Branding Through the Mailbox initiative, approached Chrysler with this innovative car-launch idea: offer the customer free movie tickets for a test drive of the new Caliber. This "jack-knife"
self-mailer is unique in that when you pulled the tab, facsimile theater tickets would pop out at the top. Customers removed the tear-off panel to redeem for actual tickets after their test drive.
