U OK? Is a record label based in Oslo, Norway.
Founded in 2016 by Tim Dunham and Kristine Bjørnstad, the label aims to function
as a unique recording platform where artistic expression is encouraged and facilitated.
as a unique recording platform where artistic expression is encouraged and facilitated.
For the identity it was important to reflect the label’s core focus on personal expression.
The individuality and creativity of the artists they represent was the source of our direction.
The individuality and creativity of the artists they represent was the source of our direction.
The website needed to have the feeling of a blank canvas with no dominating style or
distraction. Keeping the design straightforward and simple, the site displays only the
information needed. This allows the artist to develop their work in a clear open space.
distraction. Keeping the design straightforward and simple, the site displays only the
information needed. This allows the artist to develop their work in a clear open space.
Going with this, the website became a open source canvas for inspiration and personal
expression. The base RGB colour changes frequently with the collective mood. The freedom
and control of the design is in the hand of the user alone. The website can be different for
everyone. The feeling of artistic control and self-ownership is the mindset of U OK? that we
wanted to communicate.
expression. The base RGB colour changes frequently with the collective mood. The freedom
and control of the design is in the hand of the user alone. The website can be different for
everyone. The feeling of artistic control and self-ownership is the mindset of U OK? that we
wanted to communicate.
