Smartphone AR application (concept)

 

Challenge
Improve the awareness of Pampers diapers by using digital tools.
Insight 
90% of a young mom’s digital activity is sharing pictures of her babies 
Idea
Let’s turn the boring diapers change routine into an exciting event you really want to share.
How it works
Augmented reality application that first scans the special code on the diapers and the body of the baby, then dresses up the baby in one of the dozens of uniquely designed virtual baby-suits. The baby is now ready to have his picture taken and you can send it straight to your favorite social networks, instantly turning one of mom’s most annoying routines into a moment worth sharing.